Treatment
Our product is a new healthy smoothie which contains all the 5 a day, its called: Juicin
Whats different about our product from the rest is that not like the other smoothies that only come in one flavor per bottle ours comes in fusions of different flavors for example kiwi and strawberry and also apple and pineapple. Its also very nutritious and high in fiber and delicious.
The target audience that stood out to us and would benefit a lot from our product was young adults and children from ages 7 to 16. We choose to aim our product at these ages, other than an older audience because there wouldn't be much interest in our product from this audience as the name and the colors and slogan of our product is very child orientated and this isn't what an older audience would look for.
The packaging that we chose that would be suitable for our product and target audience, the packaging colors will be very bright cheerful and summery colors such as bright yellows, limey greens and vibrant oranges. The product will be in a bottle shape and will have a screw lid and around the bottle there will be the logo which will be central on the packaging. Around the logo will be a fruit bowls on either side and behind the logo will be a fruit of any kind depending of the drink or example if it was a lemon and pineapple smoothie then there will be a lemon and a pineapple behind the logo and the fruits will be in cartoon form drinking the drink. Also on the back of the packaging there will be a guide and information about what is in the drink and what is the energy, fats, sugar, salt and fiber levels to show buyers what is in our product.
The lines of appeal for our advert are that it gives parents the re-assurance that their children are drinking healthy, as in the advert the child buys a healthy smoothie drink. Our product gives self-importance and pride to our consumers we incorporate this into our advert as we show how happy and energetic the child is in our advert. The advert is also a comedy and be humorous to promote our product and make it fun for viewers to watch and it will raise awareness for our product. It is a reward power which promises some positive benefit. This will also be included in out advert because the child will always be enthusiastic and happy and healthy.
The advert will start with an realist narrative as the advert will focus on the child, then it will turn into an anti-realist narrative because when the child opens the lid of the drink a noise which would be heard from the bottle and then the unusual and bizarreness of when everyone starts to dance.The aim of our advert is to grab attention of the audience as our advert is fun and different and it will be memorable and its eye catching. The persuasive techniques we will be using to gain attention will be the unusualness of the advert and the slogan which has a jingle to it. the labeling of our advert will be fun, bizarre, unique and memorable.
The slogan that we have chosen is 'Stay cool. Stay refreshed. Stay Juicin'. We chose this slogan as its repetitive catchy and memorable . It also ties in with our product and coolness of the product and the refreshment the product gives to the consumers. Also the Harlem shake dance used in the advert will be recognizable fro the viewers and remind them of our product. The advert will also include an over voice of an enthusiastic, loud and funny american sales voice to state the slogan and the product. We chose an voice like this to go with our product because its attention grabbing, humorous, in powering and the hits the target audience.
The price of our product is 80p for a single bottle which is affordable and reasonable, but also will be bottles that can be brought in packs and will be sold at a higher price depending on the amount of bottles. the product will be in all supermarkets and even sold in schools and local shops. The advert would appear on child like channels during the daytime. For example, Channel 5, ITV, Channel 4 and E4.
The lines of appeal for our advert are that it gives parents the re-assurance that their children are drinking healthy, as in the advert the child buys a healthy smoothie drink. Our product gives self-importance and pride to our consumers we incorporate this into our advert as we show how happy and energetic the child is in our advert. The advert is also a comedy and be humorous to promote our product and make it fun for viewers to watch and it will raise awareness for our product. It is a reward power which promises some positive benefit. This will also be included in out advert because the child will always be enthusiastic and happy and healthy.
The advert will start with an realist narrative as the advert will focus on the child, then it will turn into an anti-realist narrative because when the child opens the lid of the drink a noise which would be heard from the bottle and then the unusual and bizarreness of when everyone starts to dance.The aim of our advert is to grab attention of the audience as our advert is fun and different and it will be memorable and its eye catching. The persuasive techniques we will be using to gain attention will be the unusualness of the advert and the slogan which has a jingle to it. the labeling of our advert will be fun, bizarre, unique and memorable.
The slogan that we have chosen is 'Stay cool. Stay refreshed. Stay Juicin'. We chose this slogan as its repetitive catchy and memorable . It also ties in with our product and coolness of the product and the refreshment the product gives to the consumers. Also the Harlem shake dance used in the advert will be recognizable fro the viewers and remind them of our product. The advert will also include an over voice of an enthusiastic, loud and funny american sales voice to state the slogan and the product. We chose an voice like this to go with our product because its attention grabbing, humorous, in powering and the hits the target audience.
The price of our product is 80p for a single bottle which is affordable and reasonable, but also will be bottles that can be brought in packs and will be sold at a higher price depending on the amount of bottles. the product will be in all supermarkets and even sold in schools and local shops. The advert would appear on child like channels during the daytime. For example, Channel 5, ITV, Channel 4 and E4.
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