The advert will begin with a boy, who walks into the school cafe and buys our product drink 'juicin'. As he walks away from the counter, he will then sit at a table on his own while around him people are carrying on as normal socializing, walking by, sitting eating and unaware of the boy. After this frame the boy will then open the drink and then take a sip of the smoothie after this mid shot of the boy taking the drink, it will go into a close up of the boy and the amazement within his facial expression and the excitement. the boy will then get up from the table and with a lot of enthusiasm will start dancing there then will be an over voice of music the boy dances to. As the boy is dancing the music drops and then everyone around him will start dancing and have different pros on such as helmets, fluffy scarfs, oneise and sunglasses. while everyone is dancing there will be a mixture of different shots from above, side view and font view. To close the scene we will the have mid close up of the boy closing the lid of the drink and after he does this everyone around him goes back to normal and do what they were doing before and the props will be gone. Then To end the advert there will be a voice over that says a our slogan 'Stay cool. Stay refreshed. Stay juicin' and then there will be a picture of the bottle with the logo on it.
Lines of
appeal: it gives parents the re-assurance that their children are
drinking healthy, our product gives self-importance and pride to our
consumers and its persuasion and pose, it is a reward power which
promises some positive benefit.
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