LO3: Still Photos of your group on the shoot

 

This picture shows Syran setting up the tripod to start some of our filming, as she is the director and she wants to check that shes filming from the right angle .

 

This picture shows of me and Minha bringing the equipments/ props that were needed for our TV advert.

LO3: Edit Decision List

LO3:Production Meetings&Production Log

Diary Log Meetings: 
First week: 
Monday 8th April: we all allocated each other jobs in order for all the work to get done, so on the
Warda; I had to start go to the locations and find out what kind of risk there might be and then she had to come back to the group with the findings.
Minha; went to the locations that we chose and took pictures with her phone and came back and showed the rest of the group, then went onto blogger and wrote about her findings
Syran; went off and started the treatment for our production and then came back to the group to feedback what she had wrote.

Second week: After we met up at least twice, we came together for the third time and discussed what we were going to do next. 
Wednesday 10th April:
Warda; Has to make sure that her work is up to date and that she asks everyone in the group what i am missing and what needs to be done, for me to make the deadline.
Minha; went and started drawing the storyboard and asked everyone in the group for their input on how the storyboard should be set out.
Syran;  started to come up with the over voice script that we decided to have in our TV advert

Third week: After we had made sure our coursework was up to date and that we as a group were ready to start filming. 
Thursday 11th April: 
Warda;must take photos of everyone on set of our TV advert and also to take pictures of our group setting up the camera and the lighting on set as well.
Minha;Has to make sure that her work is up to date, and that shes asked everyone in the group for help on completing her work and making sure she makes the deadline that is set.
Syran;  while everyone else is on set and helping out, Syran will use the camera and film what needs to be filmed.

Fourth week: 
We got all of the footage we managed to film and start editing what we have
Monday 15th April:
Warda; Has to make sure that her work is up to date and that she asks the group for help on finding out what work she needs to do in order for her to meet the deadline that has been set.
Minha; goes on her account and starts to import all of the footage we have done on to premier pro and start cutting and editing certain clips, while everyone else is either finishing off work that is incomplete or needs to be tweaked. 
Syran; Has to make sure that her work is up to date, and that if her work is incomplete that she completes it by the end of the the lesson.

Fifth week:
finish off the editing and make sure our work is up to date.

 Monday 29th April:
Warda; I have to make sure that my work is up to date and that i have checked my work over. also i have to print my work out with the template and make sure that either someone from my group looks at it or i hand it in. 
Minha; has to look over her work and make sure that her work is completed to the best of her ability and she has to print out her work with the template and hand it in.
Syran;  must have completed her work to the best of her ability and that she has printed her work out using the template and hand it in.

LO3:Budget Plan

Budget 

Locations used:

Sidney Stringer Academy Cafe 

Sidney Stringer Academy Play ground

As we are students from Sidney Stringer Academy we did not need to play a fee to use the locations. But if we were to pay to hire the locations we will have to follow this guide line below:

Research into location fee's

http://www.film-locations.co.uk/pages/fees.php  

Location Fees payable to the Location owner

Below is a fee guideline showing what your property might earn should it be selected to work on a film, tv or photoshoot production:

Feature Film Productions	From £750 - £5,000+ per 12 hour day
Television Dramas	From £500 - £3,000+ per 12 hour day
Documentary filming	From £400 - £1000+ per 12 hour day
Photoshoots	From £500 - £1500+ per 10 hour day
Television Commercials	From £1000 - £3000+ per 12 hour day
Music Videos	From £500 - £3000+ per 12 hour day

We needed each of our locations for 2 hours. All together we have filmed for 4 hours. So the hire would have cost us around 1000 pound for professional hire for the day.

Additional costs:

Camera hire - The camera we used to film was the Nikon D700, these are the hiring prices: 

We needed the camera for filming for around 4 hours. All together to hire the Nikon would be £60 pound for day hire.

Research info

http://www.hireacamera.com/cameras/detail.asp?model=157

Tripod hire - The tripod we used to film was an Velbon basic, these are the hiring prices: 

We needed the tripod to keep the camera steady and keep a good height and to pan. we needed the tripod for around 4 hours, all together the to hire the tripod would be £5.00 pound for a day hire.

LO3: Risk Assessment

This picture shows our risk assessment that we printed out and filled in, in order for us to start filming our scenes

LO3: Camera Diagrams

This picture shows that we have sat down together as a group and figured out how our location looked and where it would be convinent to put the camera to get the best angles

LO3: StoryBoard

These are copies of are original story board, within the boxes are different scenes and what happens in them. There are 9 scenes in our advert all together and within each drawing shows what will happen in the summed up. also it shows what kind of shots we will use, for example in scene 1 we will be doing an establishing shot and also in scene 4 we will be doing a close up of the boys face and exceptions and reaction. 

LO3: Shooting Schedual

Shot List

Establishing shot
Pan to table
mid close up
Close up of just face
mid again to see him dance and see evryone around him
esablishing shot of everyone dancing
then a far shot of when everyone stops and goes back to normal
extreme close up of bottle in boys hand

LO3: Mis-En-Scene

Locations: 

The location we have chosen  to use for our advert to be placed is in the our school cafe. The reason why we decided this is because they had a counter  for the purchases of our smoothie and if we move the table and chairs  there would be enough space to use for our advert. 

These are pictures of the location that we will be using to do our filming, we will film with and without the tables and chairs. 

 

 

 This is the second location which we chose to shoot our production, we thought that we should change the scene a little bit.This location was big enough to fit all the people involved in our advert. Also there was plenty of room for the camera to pan and get all different types of views.



Props:

The props we will use in our advert will be various different types of costumes and a bottle as our product. 
                                 

  

The reason why we will be using costumes is because when in the advert when everybody starts doing the Harlem shake we want it to be outrageous and fun so we decided that random people who where dancing would wear pieces of costume.

We also will be using a plastic bottle  as a prop of our product but will have our logo around the bottle.

                                  

To have our music playing loud, we are using one of the sports youth clubs stereo so we can have the music playing out loud and clear for our dancers.

LO3: Script- (Over Voice)

At the near end of our advert we will put an over voice in to state our slogan and to let the audience its out in the stores already.

Actor voice: Shaukat Saleji

Script:

Shaukat: (excited, enthusiastic, loud) when bottle is shown - Stay cool. Stay refreshed. Stay juicin

Shaukat (excited, enthusiastic, loud) at the end of the advert -Now available in stores near you!

LO3: SYNOPSIS

The objective of this advert is to promote our product; Juicin.

The advert will begin with a boy, who walks into the school cafe and buys our product drink 'juicin'. As he walks away from the counter, he will then sit at a table on his own while around him people are carrying on as normal socializing, walking by, sitting eating and unaware of the boy. After this frame the boy will then open the drink and then take a sip of the smoothie after this mid shot of the boy taking the drink, it will go into a close up of the boy and the amazement within his facial expression and the excitement. the boy will then get up from the table and with a lot of enthusiasm will start dancing there then will be an over voice of music the boy dances to. As the boy is dancing the music drops and then everyone around him will start dancing and have different pros on such as helmets, fluffy scarfs, oneise and sunglasses. while everyone is dancing there will be a mixture of different shots from above, side view and font view. To close the scene we will the have mid close up of the boy closing the lid of the drink and after he does this everyone around him goes back to normal and do what they were doing before and the props will be gone. Then To end the advert there will be a voice over that says a our slogan 'Stay cool. Stay refreshed. Stay juicin' and then there will be a picture of the bottle with the logo on it.

Lines of appeal: it gives parents the re-assurance that their children are drinking healthy, our product gives self-importance and pride to our consumers and its persuasion and pose, it is a reward power which promises some positive benefit.       

LO2: Research Report- Audience feedback

We presented our group idea to our class, to gain information and to hear the responses for our product. The information that we got would help us a lot as we would then know what the public wanted and how we can make it more appealing to them and if there is anything they didn't like about the product. With the information given, we can then work on the bad responses given to us and improve them to better our product.

After we presented our product these are the questions that we asked:

What did they think about this product?
We asked the group about there opinions about the product and we received lots of different views and opinions but the most common response was that they liked the idea of this product and that the benefits of this product was that it is a healthy nutritious drink to keep you going through the day.

Would they use this product?when asked this question the group told us that they would use this product as it was healthy and nutritious. they also said it would be a great for children as its has all of your 5 a day in it and it can help children get healthy and give them a natural energy instead of a sugar rush.
How much would they expect to pay?
The group were not looking to pay to much for this product and they asked if it would be sold in packs. but overall response was that they would pay within 1 pound to 1.50 per bottle.  

What did they like about this product?
They liked that it was healthy drink that it had a great slogan and logo. but also they liked the idea of the product being for children and that it had all of the 5 a day in it. Also liked that you could have more then one flavor as it can in a range of different flavors.

What didn't they like about this product?
They didn't like that it was high in price because they didn't want to pay to much for the product and that it wouldn't be sold in packs as they didn't want to just buy one bottle for around 1.50, they rather that it was sold in 3's or 4's for about 3pound.

Diary Log; SyranPreet went and did this audience feedback 

LO2: Research (Questionnaire)

Target Audience Resarch - Questionaire

This is a photo evidence  of the questionnaire that we gave out and to students of all ages and gender so that it wouldn't be bias.  

LO2: Treatment

Treatment

Our product is a new healthy smoothie which contains all the 5 a day, its called: Juicin

Whats different about our product from the rest is that not like the other smoothies that only come in one flavor per bottle ours comes in fusions of different flavors for example kiwi and strawberry and also apple and pineapple. Its also very nutritious and high in fiber and delicious.    

The target audience that stood out to us and would benefit a lot from our product was young adults and children from ages 7 to 16. We choose to aim our product at these ages, other than an older audience because there wouldn't be much interest in our product from this audience as  the name and the colors and slogan of our product is very child orientated and this isn't what an older audience would look for. 

The packaging that we chose that would be suitable for our product and target audience, the packaging colors will  be very bright cheerful and summery colors such as bright yellows, limey greens and vibrant oranges. The product will be in a bottle shape and will have a screw lid and around the bottle there will be the logo which will be central on the packaging. Around the logo will be a fruit bowls on either side and behind the logo will be a fruit of any kind depending of the drink or example if it was a lemon and pineapple smoothie then there will be a lemon and a pineapple behind the logo and the fruits will be in cartoon form drinking the drink. Also on the back of the packaging there will be a guide and information about what is in the drink and what is the energy, fats, sugar, salt and fiber levels to show buyers what is in our product.

The lines of appeal for our advert are that it gives parents the re-assurance that their children are drinking healthy, as in the advert the child buys a healthy smoothie drink. Our product gives self-importance and pride to our consumers we incorporate this into our advert as we show how happy and energetic the child is in our advert. The advert is also a comedy and be humorous to promote our product and make it fun for viewers to watch and it will raise awareness for our product. It is a reward power which promises some positive benefit. This will also be included in out advert because the child will always be enthusiastic and happy and healthy. 

The advert will start with an realist narrative as the advert will focus on the child, then it will turn into an anti-realist narrative because when the child opens the lid of the drink a noise which would be heard from the bottle and then the unusual and bizarreness of when everyone starts to  dance.The aim of our advert is to grab attention of the audience as our advert is fun and different and it will be memorable and its eye catching. The persuasive techniques we will be using to gain attention will be the unusualness of the advert and the slogan which has a jingle to it. the labeling of our advert will be fun, bizarre, unique and memorable.  

The slogan that we have chosen is 'Stay cool. Stay refreshed. Stay Juicin'. We chose this slogan as its repetitive catchy and memorable . It also ties in with our product and coolness of the product and the refreshment the product gives to the consumers. Also the Harlem shake dance used in the advert will be recognizable fro the viewers and remind them of our product. The advert will also include an over voice of an enthusiastic, loud and funny american sales voice to state the slogan and the product. We chose an voice like this to go with our product because its attention grabbing, humorous, in powering and the hits the target audience.    

The price of our product is 80p for a single bottle which is  affordable and reasonable, but also will be bottles that can be brought in packs and will be sold at a higher price depending on the amount of bottles. the product will be in all supermarkets and even sold in schools and local shops. The advert would appear on child like channels during the daytime. For example, Channel 5, ITV, Channel 4 and E4.

LO2: Casting photographs and justifications

Casting photographs and justifications
(auditions and choices)

People we auditioned:

we auditioned gift for the role of the lead, but unfortunately he was unsuccessful because he looked to old for the part and he was lacking confidence in fornt of the camera.

We auditioned Kamil for the role of the lead as well and due to poor acting skills he was unsuccessful.

We auditioned Shaukat for the lead role and he unsuccessful due to injuries so we decided to use him for our over voice instead. 

We auditioned Anwar for the lead role and he was sucessful, his acting was perfect for the role and he was just what we were looking for. 

LO3: Actor/Player Casting Agreement

LO3: Location Agreement

Permission for music:

Dear Sir or Madam,

Re: Permission to use song

I’m writing to you to ask for permission to use your song for our BTEC Media project, as we are media studies students from Sidney Stringer Academy. Our media project consists of producing an fake advert for a product. For our advert we want to use your song the 'Harlem Shake' within our advert.We would much appreciate it, if we were granted permission to use your song within our production. and

Yours faithfully

Syranpreet Rai, Minha Aktar, Warda Ridwan

Permission for location:

This is a location agreement between my group and Head chef Ian who is in charge of the cafe. Withing the agreement it states that our group is allowed to film within the cafe and within the dates seen on the agreement.

LO2:Mood Board