Saturday, 23 March 2013

LO2: General idea/ Group Idea


Name: Juicin 
Slogan:stay cool, stay refreshed.stay juicin
Target audience: children between the ages of 5-11, it could appeal to them a lot more than adults and teenagers 
Colour scheme: bright colours, such as green, yellow and orange
Price:£1.20
it gives you your five a day. 
Line of appeal: it gives parents the re-asurance that their children are drinking healthy, our product gives self-importance and pride to our consumers and its persuasion and pose, it is a reward power which promises some positive benefit

My original idea is called juicin which is a juice company which provides young children and adults it provides them with either a pack lunch beverage as a smoothie which is affordable and very health and nutritious for keeping healthy and having your five a day. this product is aimed at people who want to stay healthy and keep up with their five a day without having to put in the effort of eating so much fruit. people who would be interested in buying this product would be willing to pay the substantial amount of 1.20 a day.




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