Regulations:
What is the ASA?
The Advertising standards Authority is a public organization which
• Take action on misleading harmful or offensive also
• They judge adverts to see if they breach the UK advertisement codes, if an advert does then it might be withdrawn or changed.
• They Judge adverts to see if they go against the UK codes of broadcast advertising and if they do the adverts are either withdrawn or have to be changed
• The ASA protect the UK public by checking to see if adverts are offensive, misleading to the general public
• The ASA protect the public by making sure whatever is being advertised on the TV is checked before it is aired on our television screens
The BBC does not have any adverts because it is a channel that is owned by us, and because commercial adverts charge
What is OFCOM?
OFCOM is an organisation, which is for the benefit of the public and not for commercial purposes.
What does OFCOM do?
•
• They regulate everything from
1. Television
2. Radio
3. Newspapers
• In the UK the general public is protected from scams and harmful advertising and so forth, a good example would be wonga.com
• OFCOM works by the communication Act 2003
Audience Information:
• Ratings
Television content rating systems give viewers an idea of the suitability of a television program for children or adults. Many countries have their own television rating system and each country's rating process may differ due to local priorities. Programs are rated by either the organization that manages the system, the broadcaster or by the content producers themselves.
A rating is usually set for each individual episode of a television series. The rating can change per episode, network, re-run and per country. As such it is impossible to state what kind of rating a program has, without stating when and where this rating applied.
• Face to face interviews
An interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from the interviewee. Although interviews are a standard part of journalism and media reporting, the focus of this piece is on how interviews can be used as a tool for psychological research.
When considering what type of qualitative research method to use, Qualitative Interviewing has many advantages. Possibly the greatest advantage of Qualitative Interviewing is the depth of detail from the interviewee. Interviewing participants can paint a picture of what happened in a specific event, tell us their perspective of such event, as well as give other social cues. Social cues, such as voice, body language, of the interviewee can give the interviewer a lot of extra information that can be added to the verbal answer of the interviewee on a question. This level of detailed description, whether it be verbal or nonverbal, can show an otherwise hidden interrelatedness between emotions, people, objects unlike many quantitative methods of research.
• Audience Research Board (BARB)
The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom. Practitioners in Advertising. Participating viewers have a box on top of their TV, which tracks the programs they watch.
Throughout BARB's history, television broadcasters have used new technologies to improve viewers' enjoyment of their favorite programs. This story of continuous progress includes improvements to picture quality, giving the viewers a greater choice of channels and making it more convenient for them to watch programs at a time that suits them.
BARB has pursued the progressive development of its audience measurement system. Our strategy has been unwavering. Put simply, it is to measure and report all television viewing that takes place in the home.
• Television research agencies
TV research companies looking for contestants or participants in shows. They have had years of setting up our network to be able to promote a show. We can do the work for you, saving you time and effort, to help you find the people to take part.
They have expertise in helping you find the right demographic you are seeking. Research agencies can directly email large number of members with details of your product to see if they are interested. They can give you publicity on our web sites. Then they can promote your product.
Audience Classification:
Advertising is the promotion of a company’s products and services though different mediums to increase the sales of the product and services. It works by making the customer aware of the product and by focusing on customer’s need to buy the product. Globally, advertising has become an essential part of the corporate world. Therefore, companies allot a huge part of their revenues to the advertising budget. Advertising also serves to build a brand of the product which goes a long way to make effective sales.
There are several branches or types of advertising which can be used by the companies.
Classification of Advertising
Print Advertising - The print media has been used for advertising since long. The newspapers and magazines are quite popular modes of advertising for different companies all over the world. Using the print media, the companies can also promote their products through brochures and fliers. The newspaper and magazines sell the advertising space and the cost depends on several factors. The quantity of space, the page of the publication, and the type of paper decide the cost of the advertisement. So an ad on the front page would be costlier than on inside pages. Similarly an ad in the glossy supplement of the paper would be more expensive than in a mediocre quality paper.
Broadcast Advertising - This type of advertising is very popular all around the world. It consists of television, radio, or Internet advertising. The ads on the television have a large audience and are very popular. The cost of the advertisement depends on the length of the ad and the time at which the ad would be appearing. For example, the prime time ads would be more costly than the regular ones. Radio advertising is not what it used to be after the advent of television and Internet, but still there is specific audience for the radio ads too. The radio jingles are quite popular in sections of society and help to sell the products.
Outdoor Advertising - Outdoor advertising makes use of different tools to gain customer’s attention. The billboards, events and tradeshows are an effective way to convey the message of the company. The billboards are present all around the city but the content should be such that it attracts the attention of the customer. The kiosks are an easy outlet of the products and serve as information outlets for the people too. Organizing events such as trade fairs and exhibitions for promotion of the product or service also in a way advertises the product. Therefore, outdoor advertising is an effective advertising tool.
Covert Advertising - This is a unique way of advertising in which the product or the message is subtly included in a movie or TV serial. There is no actual ad, just the mention of the product in the movie. For example, Tom Cruise used the Nokia phone in the movie Minority Report.
Public Service Advertising - As evident from the title itself, such advertising is for the public causes. There are a host of important matters such as AIDS, political integrity, energy conservation, illiteracy, poverty and so on all of which need more awareness as far as general public is concerned. This type of advertising has gained much importance in recent times and is an effective tool to convey the message
